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Privacy Policy

Last updated: July 2026

Lone Wolf BJJ Academy ("we," "us," "our") respects your privacy. This Privacy Policy explains what information we collect through lwbjj.com, how we use it, and the choices you have.

Editorial note on scope: This policy discloses only the third-party services confirmed in use on this site: Google Analytics (GA4), Google reCAPTCHA Enterprise, Cloudflare (email obfuscation/security), and GoDaddy/WSIMG hosting. No SMS platform (Twilio), payment processor (PaySimple), or third-party CRM is used by this site, and none is referenced below.

Information We Collect

  • Information you provide directly: name, phone number, email address, and any message content submitted through our contact form.
  • Usage data: pages visited, time on site, device/browser type, and general location, collected automatically via Google Analytics (GA4).
  • Security/verification data: IP address and interaction signals collected by Google reCAPTCHA Enterprise to help prevent spam and abuse on our forms.

How We Use Your Information

  • To respond to inquiries submitted through our contact form.
  • To provide information about classes, schedules, and programs you've requested.
  • To understand how visitors use our site so we can improve it (via Google Analytics).
  • To protect our site and forms from spam and automated abuse (via Google reCAPTCHA Enterprise).
  • With your consent, to send transactional or marketing communications by email or SMS, per the checkbox selections you make when submitting our contact form.

Third-Party Services We Use

Google Analytics (GA4)

We use Google Analytics 4 to understand website traffic and usage patterns. Google may collect anonymized usage data including pages viewed, session duration, device type, and general location.

Privacy Policy: policies.google.com/privacy
Opt-out: tools.google.com/dlpage/gaoptout

Google reCAPTCHA Enterprise

We use Google reCAPTCHA Enterprise to protect our contact form from spam and abuse. reCAPTCHA may collect hardware and software information, such as device and application data, and send this data to Google for analysis.

Privacy Policy: policies.google.com/privacy
Terms of Service: policies.google.com/terms

Cloudflare (Email Obfuscation & Security)

Our site uses Cloudflare's email address obfuscation feature to protect published email addresses from automated scraping, along with general Cloudflare security and content delivery services.

Privacy Policy: cloudflare.com/privacypolicy

GoDaddy / WSIMG (Website Hosting)

Our website is hosted using GoDaddy/WSIMG infrastructure. Standard server logs (such as IP address and request timestamps) may be retained as part of routine hosting operations.

Privacy Policy: godaddy.com/legal/agreements/privacy-policy

Cookies

Our site uses cookies associated with Google Analytics and Google reCAPTCHA Enterprise to support the functions described above. You can control or disable cookies through your browser settings; disabling cookies may affect certain site functionality (such as form submission via reCAPTCHA).

Children's Privacy (COPPA)

Our contact form is intended to be completed by a parent, guardian, or adult on behalf of a minor interested in our kids' or teens' programs (such as Ninja Cubs, Kids BJJ, or Kids & Teens Muay Thai Kickboxing). We do not knowingly collect personal information directly from children under 13 through our website. If you believe a child has submitted information to us directly, contact us at lwmartialarts@gmail.com so we can address it.

Your Rights

Depending on your state of residence, you may have rights to access, correct, or request deletion of your personal information (including under Washington state privacy law and, where applicable, other state privacy statutes). To exercise these rights, contact us using the information below.

SMS & Email Consent

If you opt in to transactional or marketing communications via the checkboxes on our contact form, we will only send messages consistent with the consent you provided. You may withdraw consent at any time by contacting us directly.

Data Retention & Security

We retain contact form submissions only as long as needed to respond to your inquiry and maintain reasonable business records. We use industry-standard measures, including those provided by our hosting and security providers (GoDaddy/WSIMG, Cloudflare), to help protect your information — no method of transmission or storage is 100% secure.

Contact Us

Questions about this Privacy Policy? Reach out:

Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page reflects the most recent revision.

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